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Singapore’s Advertising Standards Agency finds breach by Vietjet’s environmental claims

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Key facts:

Singapore’s advertising watchdog is reported to have upheld complaints in relation to VietJet’s “Green Friday” promotional campaign. It found the use of terms like “eco-friendly” and “fuel-efficient” in relation to its Airbus A320 fleet to be misleading on the grounds that the A320 only represented a part of the fleet, and the phrase “eco-friendly” was too vague.  

Vietjet removed the adverts on Green Friday in Singapore.

Source(s):

Sustainability Magazine article

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